1. Blog
  2. >
  3. Customer
  4. >
  5. Digital & Technology
  6. >
  7. Choosing the Right Digital...

Choosing the Right Digital Marketing Channels – Know Its Pros and Cons

Choosing the Right Digital Marketing Channels

As a brand and business, you must make your presence online. To interact with your customers and to get more leads. From social media to content marketing to paid ads you have a wide variety of options to choose from. You can experiment with your options, choose what works best for you and negotiate the ones that are not working for you. But to save your time and to let you concentrate on the bigger picture. Here, we have mentioned the points you have to keep in mind while choosing your digital marketing channels. As well as the benefits of digital marketing channels and the risks and perils you will be facing if you choose the wrong digital marketing channels.

Now let’s give you an overview of things you have to make sure to check while choosing the best digital marketing channels.

Choosing the Right Digital Marketing Channels

At first make sure to know your customers, their likes and dislikes. Understand their preferences, the time most of your audience spend online and then prioritize the platform you want to be active in. Some of the best digital marketing channels include Social Media, Email, Search Engine Optimization (SEO), Pay Per Click (PPC).

Read more about – Types of Digital Marketing Channels – Use Right Set of Strategies For Your Brand

1. Define Your Goals

Ask yourself as to what you want from the digital marketing channels. It might be brand awareness, more leads and sales, or to educate your visitors and customers and to generate traffic. So first you have to identify your business goal and choose the best channel that satisfies your expectation and helps you achieve your goal.

2. Revenue Model

The revenue model is basically where your company and brand plan for making a money profit which also includes identifying your target audience. Ways through which you are trying to sell your product to your customers and the challenges you will be facing in the process and all essential elements that you need. The two major approaches here include.

  • Business to Business (B2B) It is where you as a brand sell your services and products to another business and they will resell your product to their audience.
  • Business to consumers (B2C) It is the most common model where you as a business sell your service and product directly to your audience.

Read more about business planning here – What is Business Planning? The 6-Step Procedure To Create A Business Plan

Free Power Kit

3. Digital Marketing Budget

The next step will be choosing your budget. It includes,

  • Zero cost digital
  • Average monthly budget
  • In House/ Agency/Freelancer

4. Choosing the Channels

And the next important step is choosing your digital marketing channels. Which includes: Free channels and Paid channels. Free channels include search, social, content marketing, email messaging and ORM. Paid channels include online, influencer marketing and Marketplace.

If you are choosing B2C then your main business goal would be creating awareness among your audience. So for that, you can use –

  • Business listing for search
  • Facebook for social
  • Glass for sending emails
  • WhatsApp Business for chat and
  • Google reviews for ORM.

If you are choosing B2B then your goal would be global lead generations. For that, you can use –

  • Business listings for search
  • LinkedIn for social
  • MailChimp for email marketing
  • WhatsApp Business for chat and
  • LinkedIn recommendations for ORM

5. Track Your Results

The last and final step will be tracking your results. You can do this by web analytics, Social analytics and digital audit which covers enquiries, leads and conversions.

Zero budget Digital Marketing

Zero budget Digital Marketing for small business growth – Watch Video Here

Risks and Perils of Choosing the Wrong Digital Marketing Channels

Every field and platform has its risks and perks. We have shared the common risks and problems that people face in digital marketing channels. So that you can make sure to not make the same mistakes while creating your brand.

  • Investing in a website/ app without any research.
  • Having a website/app without any optimisation. Having an optimised profile allows more customer reach and also increases your customer’s satisfaction. So if you don’t optimise your profile and If they are not able to navigate the site easily and quickly without any complications. Then you will be a major risk and you will lose out on your customers.
  • Spending too much money on paid ads without a proper strategy.
  • Having a social media account without a content strategy. When you create a social media account for your brand you must make sure that you use the right set of hashtags and post content that is relevant to your niche. You should also post your content at the right time so that your content reaches your audience when they are more active on social media.
  • Expecting results overnight. If you are not consistent and if you don’t interact with your audience regularly then you might not get the desired result.

Pros and Cons of Digital Marketing Channels


The pros of Digital Marketing channels is that –

  • It is free. Yes, there are certain paid channels but most of them are free.
  • It helps you in building authority.
  • It acts as a medium through which you can reach your target audience easily and effectively.
  • It helps in building trust with your audience and customers. Creating a great reputation for your brand and business.
  • It leads to direct conversions.`
  • More reach ultimately leads to more customers.
  • You can check the results and how your website and other platforms have been performing through web analysis. And can also make changes to improve customer experience.
  • It is customizable as per your needs and enables personalization.

Though digital marketing has fewer cons we thought of including it for better understanding.


  • It takes some time for you to see the results. So patience is the key.
  • Opportunity loss.
  • You have to put in a lot of effort and be consistent to achieve the desired result.
  • Since you are open to feedback you might also receive criticism and negative comments which will deteriorate your brand’s reputation.
  • Too much competition. So you must make sure to provide unique content which is useful to your audience and also make you stand out from your competitors.
  • No face-to-face interaction and no direct selling.

If you still have doubts regarding choosing the right digital marketing channels then meet the digital experts at MSMEx. You can choose the best, most creative branding consultants for your small business from an online platform called MSMEx, wherein business consultants and business advisors are available on call, any day and any hour you need. Consult and talk with the best brand consultants in the industry, and ensure that your small business grows big, and evolves into a much bigger entity than you had initially envisioned.

Important Read About –

We are a team of serial entrepreneurs, corporate professionals and business experts, at MSMEx.in

Succeed Online With Highly Effective Business Tips and Tricks

Do you want to scale your business even further than it is today? You are at the right place.

We provide Premium Online Learning for Small to Mid-Sized Businesses.

We are MSMEx, an experienced MSME edtech company with highly qualified staff to help companies grow in their industry and attract more visitors online. Whether you are struggling to gain a competitive edge online or are working on bringing your business online, we are here to assist you.

Learn powerful tips and tricks, customized especially for your business to suit its specific needs. All you need is to create a website to get started. We will help you and your employees learn everything about the internet and how things work to bring your business to the limelight.

How MSMEx Sessions Benefit Businesses?

The sessions of MSMEx are beneficial for businesses of all kinds and scales. We help them leverage the power of the world of the internet and also solve all their queries and doubts. You get expert help, if you are ever stuck with the scalability of your business.

You may be doing great online, but it's always better to learn more about things better. Learning experiences provided by us are enjoyable and beneficial at the same time. Grow your business and soar high without limits.

MSMEx will help you connect with your audience, understand their pain points, and earn more revenue than ever you have expected.

If something is working for your competitor, it doesn't need to work for you as well. You very well know that every business is different, and so are its needs. Hence, we work closely with our clients to know and understand their processes and custom-make solutions that work out for them.

Why Learn From MSMEx Experts?

The lessons we provide to businesses are curated to match their needs, preferences, and operations. With years of experience in creating industry experts, we take pride in the services offered. Learning is a never-ending process, and with the world of the internet evolving each passing day, there is an ocean full of things you need to learn.

Discover what you can do for your business by spending half of what you are doing now. Several companies have opted for the sessions provided by our experts, and they have unlocked more significant benefits that were beyond their imagination.

We teach several aspects of business operations and how a business can do a lot more than what it is doing today. We will help you craft the roadmap of your business' success.

Why is MSMEx Different?

We conduct live sessions for businesses to understand the course content in depth. We also allow them to connect with the lecturers in case of doubts. The pillars of our company conduct interactive sessions to give valuable insights.

We also have e-books for business leaders to unlock the full potential of the world of the internet.

Learn from a team of serial entrepreneurs, business experts, and corporate professionals who have made efforts in their journey to success. We teach business owners and other aspirants the tricks to be focused on growth to drive their business forward.