1. Blog
  2. >
  3. Capacity
  4. >
  5. Business Growth
  6. >
  7. Result-Oriented New-Age Business Practices...

Result-Oriented New-Age Business Practices for MSMEs In Pandemic Era

New Age Business Practices for MSMEs

“Upgrading skills and leveraging technological tools are highly required for MSMEs to take the business to the next level.”

This article covers the challenges faced by the MSMEs and ultimate business practices for MSMEs to retain customers and scale the business.

Strategic business practices play a vital role in the company’s development and growth. Especially in the COVID crisis, adapting to technological tools increases business profits by reducing the current socio-economic challenges. ILO reports stated almost 400 million people are left jobless in the COVID crisis, while numerous small businesses were shuttered. Moreover, the industries with less skillful workers and low-salaried employees were severely affected.

MSMEs are the backbone of the Indian economy. Unfortunately, lack of focus and low-level marketing strategies adaptations lead to poor business development. In addition, it led to the halting of business. The Founder and CEO of MSMEx, Amit Kumar, once said in an interview with the Times Now News, “For, over the last few months, MSMEs were facing vulnerable challenges such as less cash flow, poor customer engagement, and employment risk. As a result, several sectors were wiped off. This complete scenario pivoted the MSMEs into a new path of adopting to a technology’.

Technology adoption in business practices is the foremost factor to consider. With the rapid increase in digitalization and online consumers, it’s vital to bring small businesses online. If the companies aren’t online, that business doesn’t exist at all.

As you read the article, you’ll discover the challenges faced by the MSMEs and ultimate business practices for MSMEs to retain customers and scale the business. So, without any further ado, let’s dive in.

Challenges of the MSMEs in the Pandemic

The COVID crisis drastically crushed the travel, food, and accommodation sectors. According to the latest reports of the IMF (International Monetary Fund), a few sectors will suffer even harder. Usually, the businesses undergo four sets of processes- Shutdown, disturbances in the supply chain, demand depression, and recovery. To survive in the market, the MSMEs have to face many troubles, right from the shutdown process to the recovery process.

Learn more about – 5 Useful Tips For Startups To Kick-Start Post-Pandemic

Here are a few challenges of the MSMEs that you should notice earlier.

1. Liquidity Collapsing

With the rapid businesses and entrepreneurs falling in commodity sectors, the buyers are slowing down the payments even after receiving the orders. As MSMEs have poor liquidity, they run out of the market soon. Primarily, it’s a massive shock for businesses who trade internationally as they spend on various fundings in US dollars.

2. Managing & Accessing Inputs

Usually, MSMEs ship products or inputs from foreign countries. With the safety and security features, shipping orders from abroad has become challenging. For instance, if you’re running a garment company in India and want to input fabrics from China or other neighboring countries, it’s challenging to ship inputs due to the pandemic effect. This results in the collapse of input access.

3. Work Environment Management

In lockdown times, running manufacturing units of MSMEs is relatively riskier and almost impossible. As the manufacturing units and work environment is not social distancing, it leads to severe complications. Due to the remobilization of laborers and small employees, thousands of workers have been wiped out.

4. Supply-Chain Disturbances

One of the significant challenges of the MSMEs is the rapid changing of policies. In general, MSMEs work with few tens of employees or even alone. So, tracking the continuous change in policies is tricky to manage. This further affects the supply-chains even.

5. Lack of Support in Emergency

Most of the MSMEs rarely access government support as they mostly trade informally. Due to the less governmental approach, these companies are unnoticed. Hence, it’s hard for the governments to find out the companies or enterprises with emergency support.

These are the few challenges of the MSMEs. One has to understand the emerging challenges of the sector quickly. After accessing the challenges, it’s easier to implement the business practices for MSMEs. So, take time and understand the significant complications in the business.

Learn more about – Which Business Comes Under MSME? Explore the Complete List of MSME Businesses

Best Business Practices for MSMEs

Now, let’s discuss a few business practices for MSMEs.

Technological Tools Assistance

Initially, at the end of 2019, Coronavirus is only concerned with later. Yet, later, it spread across the country’s economy and severely affected the poorer to wealthiest countries in the world. To cope with the crisis and retrieve the economy, leveraging technological tools has become one of the surest ways to recover the economy.

Especially, focusing on the digital networks could give a massive relief to the MSMEs. Moreover, they are budget-friendly and effective in reaching multiple people across the world. Whether you’re a local trader or an international trader, strategic usage of technology garners lump sum profits.

Also, based on the current scenario, several industries have been evolving, such as home-delivery-based organic food productions, masks, and healthcare. Though the pandemic has killed many businesses, it gave a chance to build new enterprises with innovative approaches. The Founder & CEO of Meesho stated, “Small businesses shouldn’t be defensive. Rather, they should be aggressive to compete with fortune industries.” Likewise, Amit Kumar commented that neglecting the business practices’ technology means you’re moving away from adaptability and robust business establishment.

Free Power Kit

Learn more about – How Does Information Technology Help Small Businesses? Explore Benefits and Multiple Ways to Use Technology

Boost the Business Links & Collaborations

In this social-distancing and lockdown scenario, rebuilding connections plays a vital role in welcoming new opportunities. Here are a few best pointers to consider.

  • MSMEs opt for definite plans and strive to achieve them accordingly. However, it’s essential to change the methods according to the present situations with the pandemic shock. Try to understand your customer challenges in this pandemic era. Remodel the plans and business practices that solve the customer solutions eliminating their fears. Set reliable short-term and long-term goals.
  • Maintain an organized financial record. Tracking financial losses in the pandemic helps you understand a set of factors in the business practices for MSMEs based on your sector. So, take time to track financial records to scale the business.
  • MSMEs start with single-digit employees and eventually expand overseas. So, if you’re also planning to build such a robust business, look for a perfect partnership. Collaborate with companies or other small companies that help scaling businesses. For instance, if you’re manufacturing a product, collaborate with distributors and retailers.
  • Finally, utilize the social media handles to engage with your customers. Also, take advantage of digital marketing, promotions, and other marketing techniques to reach your ideal prospects directly.

Collect Real-Time Data and Analytics

In rapid digitalization, it’s hard to gain profits by sticking to a single strategy. So, data plays a vital role in strategizing the business practices for MSMEs. Collect the data from various tools and track the ideal business prospects behavior, latest emerging trends in your business sector, etc., conduct surveys, analyze the data, and plan your business practices for MSMEs accordingly.

Key Takeaways

The business practices for MSMEs, as mentioned above, help in scaling the company to the next level. As discussed earlier, a few essential business practices for MSMEs include taking advantage of the digital medium, online marketing, technological tools, new partnerships, etc. For any business from micro-businesses to fortune companies, understanding business challenges also plays a crucial role. So, understand business challenges and strategies business practices for MSMEs accordingly.

Related Read About –

We are a team of serial entrepreneurs, corporate professionals and business experts, at MSMEx.in

Succeed Online With Highly Effective Business Tips and Tricks

Do you want to scale your business even further than it is today? You are at the right place.

We provide Premium Online Learning for Small to Mid-Sized Businesses.

We are MSMEx, an experienced MSME edtech company with highly qualified staff to help companies grow in their industry and attract more visitors online. Whether you are struggling to gain a competitive edge online or are working on bringing your business online, we are here to assist you.

Learn powerful tips and tricks, customized especially for your business to suit its specific needs. All you need is to create a website to get started. We will help you and your employees learn everything about the internet and how things work to bring your business to the limelight.

How MSMEx Sessions Benefit Businesses?

The sessions of MSMEx are beneficial for businesses of all kinds and scales. We help them leverage the power of the world of the internet and also solve all their queries and doubts. You get expert help, if you are ever stuck with the scalability of your business.

You may be doing great online, but it's always better to learn more about things better. Learning experiences provided by us are enjoyable and beneficial at the same time. Grow your business and soar high without limits.

MSMEx will help you connect with your audience, understand their pain points, and earn more revenue than ever you have expected.

If something is working for your competitor, it doesn't need to work for you as well. You very well know that every business is different, and so are its needs. Hence, we work closely with our clients to know and understand their processes and custom-make solutions that work out for them.

Why Learn From MSMEx Experts?

The lessons we provide to businesses are curated to match their needs, preferences, and operations. With years of experience in creating industry experts, we take pride in the services offered. Learning is a never-ending process, and with the world of the internet evolving each passing day, there is an ocean full of things you need to learn.

Discover what you can do for your business by spending half of what you are doing now. Several companies have opted for the sessions provided by our experts, and they have unlocked more significant benefits that were beyond their imagination.

We teach several aspects of business operations and how a business can do a lot more than what it is doing today. We will help you craft the roadmap of your business' success.

Why is MSMEx Different?

We conduct live sessions for businesses to understand the course content in depth. We also allow them to connect with the lecturers in case of doubts. The pillars of our company conduct interactive sessions to give valuable insights.

We also have e-books for business leaders to unlock the full potential of the world of the internet.

Learn from a team of serial entrepreneurs, business experts, and corporate professionals who have made efforts in their journey to success. We teach business owners and other aspirants the tricks to be focused on growth to drive their business forward.